Gemma is responsible for all online communications at ISPT. She especially loves coming up with a clever content strategy since she’s convinced that the world needs more great content. Meaning: content that inspires people to make better choices. In her eyes superficial content is plentiful.
As a teenager, she wanted to save the world and to go to Africa: dig wells and help children. But then she went to college, started her first job, got married and forgot all about that dream. Until her 30th birthday.
Gemma Steeman: “I quit my job, waved goodbye to friends and family, and left for Africa. Together with my husband I drove overland from Utrecht to Cape Town in a LandRover, covering over 53.000 kilometers straight through 29 African countries. Among other things, we did volunteer work in a neglected wildlife park in Malawi. We ended up living and travelling Africa for over 1.5 years. It was the coolest thing that I have ever done.”
“After my time in Africa, the feeling of wanting to contribute to the world has never left me. But from a perspective of self-reliance and not charity: I learned that lesson in Africa. And in that, my philosophy matches that of ISPT: if people work together, they can change the world.”
If people work together, they can change the world
Gemma Steeman, expert on #contentstrategy and #onlinemarketing